How can I be a successful Exhibitor?

Budget for the Trade Shows

Plan in advance, register early to save costs (early bird discounts), talk to other vendorsparticipants for best practices and how to get the most out of the show.

Plan of Action

Put together a folder to keep all your tradeshow records. Have file folders on hand at the

show to house all your sales and invoices.

Plan out the best display to facilitate the most sales and sales leads.

Create an appealing atmosphere and have your best sales representatives there.

Plan your work and work your plan.

Goal Setting

Set out three SMART goals for the show (Simple, Measurable, Attainable, Realistic,

Trackable). Plan to get high quality leads.

Market Prior to the Show

Call your clients and prospects prior to the show. Set an appointment for them to come and see your booth

After the Show

Don't forget to send a letter, thank-you card, email or phone call.

Evaluate your plan and make any necessary improvements.

Stay in touch with prospects, clients and show sponsors.