Women Demographic Facts:
"Women don't buy brands they join them." EVEolution by Faith Popcorn
The Fort McMurray Women's Show gives you an opportunity to get in front of one of the most powerful purchasing demographic (Women). Tradeshows are a great way for companies to make themselves known. Companies gain exposure that they most likely wouldn't gain through other methods.
Fort McMurray Demographics and Statistics
Fort McMurray's retail market has not been able to keep up with the demand of the female consumer....this tradeshow provides huge potential for consumer sales with products brought to Fort McMurray.
Total Population: 88,853 (Shadow Population 12, 743) 
Average Age: 31.2 years
Women consist of 49% of the population
Average Income: $92,162
(Stats Canada Census 2008, 2001)
Women Demographics and Spending Habits
"A happy woman will generate referals at an amazingly profitable rate by refering an average of 28 other people to your product." John Gray Strategy Magazine 1999
Women control 83% of all household spending
Women are responsible for 53% of investment decisions
Women are responsible for 80% of all home improvement decisions
Women are responsible for 60% of new car purchases
Women are responsible for 60% of computer purchases
Women are responsible for 94% of all home furnishings purchases
Women are responsible for deciding and purchasing 92% of all vacations
Women are responsible for 91% of all new home purchases
Women are responsible for chosing 89% of the bank accounts for the family
Women make 80% of the health care decisions
Women are responsible for 80% of all Do-it-yourself home projects
Women contol $14 Trillion dollars of wealth in the US
Women make up 51% of all manager and professional roles
Women owned businesses make up 70% of all business started
Women make up 60% of the internet users
(Statistics Canada 2008, 2001, Mardi Barlett, PrimeTime Women (2007), Tom Peters, Re-magine 2003, John Gray, Strategy Magazine 1999)
