Why do I want to be a Sponsor?
Buying cycles in a Women's life.
Emerging Consumers (Young Teen Girls)
They are learning about you and your products to develop brand loyaty.
New Earners
18-34 with no children are the biggest spenders on purchases
for themselves.
Moms (with children under 18)
Spend on home and family
Spend less on self
Purcahsing agent for the home
The Established (Baby Boomer Generation)
Responsible for 55% of discretioary spending and 80% of
personal wealth
Silver Spenders
This group spends on travel, home renos, decorating, luxury
ars and clothes.
(Gina Teel, Calgary Herald, December 6, 2006, from Mastercard Index of Canadian Women consumers.
Shannon Proudfoot, Canwest News Service, calgary Herald July 18, 2007)
Demographics
Total: Population: 79, 810 (Shadow population 12, 743)
Average Age: 31.2 years
Women consist of 49% of the population
Sponsorship opportunities
High Visibility Branding and Niche Marketing
"Let our tradeshow give you high visibility with extra adver tising and premium exposure, as a Fort McMurray Petroleum Womens Show Sponsor. Our sponsorship programs are custom-designed to facilitate extra visibility to make your name and product known. Be seen as a community supporter and builder with prime exposure through our show."
Giving Back to the community
As a way to show our gratitude to Fort McMurray for welcoming us into their community and their hearts, we have chosen Unity House as our charity of choice and we will be donating a portion of all tickets sales to Unity House. Vendors will be encouraged to donate 10% of their sales to Unity House.
For more information about Unity House click here